Helix Watches, a brand by Timex Group India, is known for its youthful, trendy, and affordable timepieces that cater to the dynamic lifestyle of modern consumers.
As a graphic designer at Timex, I was tasked with leading a rebranding initiative for the company. My responsibilities included redesigning the logo to align with the brand’s refreshed identity and creating new, visually engaging packaging for the watches, enhancing their appeal and strengthening the brand's presence in the market.
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