This logo was designed for a dancer, creator, music producer and a visual fanatic. 'DefinePlayBoi' is the creative alias of music producer Joe Mathew. The name doubles as a playful phrase—"Define Play, Boi?"—posing a thought-provoking question where Joe is the "Boi." It reflects his unique approach to sound and music, serving as a guiding principle in his sonic explorations. Through this identity, Joe celebrates creativity and seeks innovative ways to perceive and experience sound.
That was the brief towards creating the following logo.
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