The Cloth Book

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I envisioned creating a cloth book using organza, filled with vibrant images that capture the history of corsets, bras, and the advertising that surrounded them. I chose to focus on advertising because it directly reflects how bras were marketed as a form, often with a straightforward, sometimes playful approach. It was fascinating to explore old newspaper designs and see how these products were promoted when they first emerged. The book is essentially a collection of advertisements and images that chronicle the evolution of corsets and bras.

I would have loved to include advertisements from India as well, but unfortunately, I couldn’t find much at the time.